1/28/2024 0 Comments Pepsi mic drop![]() ![]() The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. ![]() The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is used to store the user consent for the cookies in the category "Other. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". PepsiCo is entering the NFT world through Ethereum blockchain with the launch of the brand’s first NFT collection called Pepsi Mic Drop. These cookies ensure basic functionalities and security features of the website, anonymously. And Adidas partnered with Bored Ape Yacht Club and several other NFT initiatives, marking a big splash.Necessary cookies are absolutely essential for the website to function properly. Meanwhile, as mentioned, Coca-Cola entered the metaverse through the launch of an NFT collection in virtual reality experience Decentraland. The company worked with VaynerNFT for the launch, which was also involved in NFTs for US Open tennis, Budweiser and American Apparel. This collectible series of microphones is not only inspired by our history, but also represents the scale and scope of how accessible we see this space becoming in the future.” “We created the Pepsi Mic Drop genesis NFT collection for our fans, putting their interests and needs at the forefront by ensuring the NFTs are all free of charge and presented equitably as an inclusive and accessible opportunity for anyone to experience the exciting world of NFTs. “Pepsi has always been a brand with a strong heritage in music and pop culture, so it’s only fitting for us to bring that legacy into the new world of NFTs with a ‘mic drop’ of epic proportions,” said Todd Kaplan, VP – Marketing, Pepsi. As such, Pepsi is not necessarily looking to make this project mainstream but instead is targeting existing crypto and NFT enthusiasts. Still, consumers will need to set up a crypto wallet to participate, which may dissuade those who have no experience or interest in crypto. The link with microphones and music may be an effort to remind consumers of the brand’s association with the industry.Ĭonsumers have to enter a waitlist, and 1843 will be approved to mint their an NFT free of charge, while the other 50 NFTs will be used for future marketing initiatives. It is also the main sponsor and organizer of Pepsi’s half time Super Bowl show since 2013, although the contract is about to expire.Ī launch of a Pepsi NFT collection was almost inevitable, considering that many other major brands, including its greatest rival Coca Cola and other PepsiCo brands such as Lays’, had already entered the space. Pepsi has inked deals with Michael Jackson, Madonna, Britney Spears, Kanye West, David Bowie, and other iconic names in the industry. During the show, Pepsi finally revealed the long-awaited winner, Glass Animals, as the featured group for the Pepsi Mic Drop Moment. Through many strategic campaigns that helped Pepsi become a part of pop culture, the music industry played a crucial role in the process. Billboard previously revealed it would drop a QR code of Pepsi Mic Drop Moment during the BBMAs that fans could redeem to see who was the winner. In addition, the visuals were inspired by Pepsi’s flavors over the years. Each image was randomly generated by an algorithm and is unique. There is a total of 1862 NFTs minted held by 1157 unique owners with a total market cap of 354,612.80. The NFTs depict a microphone-like character with additional features such as hairstyles, sunglasses, and more. Pepsi Mic Drop is trading at a floor price of 154.17. In total, 1893 digital assets will be minted, most of which will be available to claim for free by U.S. Pepsi is entering web3 with the launch of Pepsi Mic Drop, a non-fungible token (NFT) collection based on the brand’s pop culture theme.
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